Author: Ricart Ford

Selecting your next vehicle is a major decision, and for those of us navigating the roads of Central Ohio, it comes with a unique set of challenges and needs. From the morning commute on I-270 to weekend trips out to Blacklick Woods Metro Park, you need a vehicle that’s dependable, efficient, and ready for whatever a four-season climate throws its way. With decades of experience serving the communities of Columbus, Pickerington, Groveport, and beyond, our team at Ricart Ford understands what local drivers need, and we’ve crafted this guide to help you choose the ideal Ford with confidence.

Key Takeaways (TL;DR)

• Match the Model to Your Mission: Your daily drive, whether it’s down Hamilton Road or across town on I-670, along with your family size and weekend plans, will determine if an SUV, truck, or sedan is your best fit.
• Embrace Pre-Purchase Research: Use official resources like the Ford website to build your ideal vehicle, then compare pricing and get unbiased reviews from independent authorities such as Kelley Blue Book and Edmunds.
• Test Drive for Your True Life: A valuable test drive should replicate your actual driving habits, including merging onto the freeway, navigating tight parking at Easton Town Center, and handling local roads in Reynoldsburg or Canal Winchester.
• Look for Ohio-Ready Features: Prioritize features like an Intelligent All-Wheel Drive system for winter, remote start for frosty mornings, and advanced driver-assist systems for navigating dense Columbus traffic.
• Secure Financing in Advance: Getting pre-approved for a loan from your bank or credit union before visiting a dealership establishes a clear budget and gives you a strong benchmark for negotiating the best financing terms.
• Review Every Document Carefully: Meticulously check the Buyer’s Order and financing agreement to confirm that every number, from vehicle price to the final monthly payment, is accurate and transparent.

How Do I Select a Ford Built for Ohio’s Four-Season Climate?

Does my vehicle require specific features for local weather? Absolutely. Choosing a vehicle equipped for Central Ohio’s distinct, and often unpredictable, climate is critical for your comfort, safety, and the vehicle’s long-term durability. Our weather, from sweltering summer humidity to icy winter mornings, places unique demands on any car, truck, or SUV.

The most challenging seasons for drivers are often fall and winter. A sudden November rain can make Route 33 slick, and a January snow squall can turn a simple drive home into a stressful ordeal. This is where Ford’s available Intelligent All-Wheel Drive (AWD) system becomes invaluable. Found in models like the Ford Escape, Edge, and Explorer, this technology constantly monitors road conditions and driver input, automatically distributing power to the wheels with the best grip. It provides an extra layer of stability and confidence when you need it most, whether you’re navigating an unplowed side street in Groveport or driving through slush on I-70.

Winter mornings in Columbus also mean frost-covered windshields and frigid cabins. Features that once seemed like luxuries are now practical necessities.

• Remote Start System: Available through the FordPass® app, this allows you to start your engine from the warmth of your home. You can even set a departure time, and the system will warm the engine and adjust the cabin to a comfortable temperature, all before you step outside.
• Heated Features: Look for heated front seats, a heated steering wheel, and even heated side mirrors. These features make cold-weather driving significantly more bearable and improve safety by quickly clearing ice and fog from your mirrors.
• Durable All-Weather Tires: Your tires are your first line of defense against the elements. Ensuring your Ford is equipped with high-quality all-season or dedicated winter tires is one of the most important steps you can take for safe winter driving in Ohio.

What Features Are Best for Columbus Traffic and Commuting?

 

While we don’t have the same level of gridlock as larger coastal cities, Columbus traffic presents its own set of challenges. The daily rush hour on the “Outerbelt” (I-270) or navigating the tight, one-way streets downtown requires focus and a vehicle that can help you stay aware of your surroundings. Ford has engineered a suite of technologies designed specifically for these conditions.

How does Ford Co-Pilot360™ Help Local Drivers?

This collection of driver-assist technologies acts as an extra set of eyes on the road, providing peace of mind during stressful drives.

• BLIS® (Blind Spot Information System) with Cross-Traffic Alert: This is a must-have for changing lanes on busy multi-lane highways like I-71. The system alerts you to vehicles in your blind spot, while Cross-Traffic Alert warns you of approaching traffic when you’re backing out of a parking spot at a busy Kroger or shopping center.
• Pre-Collision Assist with Automatic Emergency Braking: Stop-and-go traffic is a reality on major arteries like Broad Street or High Street. This system can detect potential collisions with vehicles or pedestrians ahead and can apply the brakes automatically if you don’t react in time, helping to prevent or reduce the severity of an accident.
• Lane-Keeping System: Long drives down US-23 can lead to momentary lapses in concentration. The Lane-Keeping System can detect if you’re unintentionally drifting from your lane and can even provide gentle steering assistance to help guide you back.

These features aren’t about replacing an attentive driver; they’re about providing support to make every journey safer and less stressful. When you’re dealing with the constant flow of traffic around Columbus, this technology is a practical and powerful ally.

How Can I Determine the Right Ford Model for My Central Ohio Lifestyle?

Where should I begin my vehicle search? The best starting point is an honest assessment of your life here in the Columbus area. The Ford lineup is one of the most diverse on the market, so carefully considering your daily routines, family needs, and weekend adventures is the fastest way to zero in on the perfect model for you.

Think about your typical week. Is your life defined by a commute from a suburb like Pickerington to a downtown office building? If so, fuel efficiency is likely a top priority. A hybrid model like the Ford Maverick, which offers excellent city MPG, or an efficient SUV like the Ford Escape Hybrid could dramatically reduce your weekly fuel costs. Alternatively, if your work takes you to job sites all over Franklin County, the rugged utility of a Ford Ranger or F-150 might be essential.

Do your weekends revolve around family activities? Maybe you’re packing up the kids for a game at the new Crew Stadium or heading to Alum Creek State Park for a day on the water. A three-row SUV like the Ford Explorer or the even more spacious Ford Expedition provides the passenger and cargo room your family needs to travel comfortably. For those whose hobbies or work demand serious capability—towing a camper to a state park or hauling materials for a home project in Reynoldsburg—the legendary strength and utility of a Ford F-150, America’s best-selling truck, is the answer.

How Do I Separate My Vehicle Needs from My Wants?

Creating a simple two-column list is a highly effective method for organizing your thoughts and maintaining focus during your search. This exercise helps you differentiate between your non-negotiable requirements and the desirable extras you’d like to have.

Must-Have Features:

• Passenger Capacity: How many people do you regularly transport? Be sure to account for your immediate family, carpooling for school or sports, and occasional guests.
• Primary Use: Is this vehicle going to be your daily commuter, a family hauler, a tough work truck, or a weekend adventure machine? This answer will heavily influence your choice.
• Drivetrain Needs: Ohio’s winter weather makes All-Wheel Drive (AWD) or Four-Wheel Drive (4WD) a near-necessity for many drivers. Is the enhanced stability a must-have for your peace of mind?
• Firm Budget: Establish your absolute maximum for the vehicle’s total purchase price or a monthly payment that fits comfortably within your household finances.
• Cargo Requirements: Do you need the open-bed versatility of a truck for large, dirty items, or do you prefer the secure, weather-proof space of an SUV for groceries, luggage, and sports equipment?

Desirable “Want” Features:

• Premium Technology: Would a high-end B&O Sound System make your commute more enjoyable? Is the convenience of a wireless charging pad or a large touchscreen with enhanced navigation important to you?
• Comfort and Convenience: Are features like a panoramic Vista Roof®, a hands-free power liftgate for easy loading, or ventilated front seats for hot summer days high on your wish list?
• Aesthetic Choices: Do you have your heart set on a specific color, like Atlas Blue or Carbonized Gray? Do you prefer the look of a specific wheel package or a Sport Appearance Package?

Completing this self-evaluation transforms a vague idea of “a new car” into a detailed profile of the vehicle that truly fits your unique Central Ohio life. This empowers you to begin your research with clarity, purpose, and confidence.

Where Can I Uncover Reliable Information on Ford Vehicles?

An informed car buyer is an empowered one, and the time you dedicate to online research before visiting a dealership is the most valuable part of the entire process. This preparation equips you to ask intelligent questions, recognize a fair market price, and identify the exact model and trim that best suits your needs.

The most definitive source for vehicle information is the official manufacturer’s website, Ford.com. It provides the most current and precise data on every vehicle in the lineup. There, you can explore detailed specifications, browse extensive photo galleries, and use the “Build & Price” tool. This feature is particularly helpful, as it allows you to digitally assemble your ideal Ford—selecting the trim level, engine, colors, and options—and gives you the Manufacturer’s Suggested Retail Price (MSRP) as a crucial starting point.

Which Independent Websites Offer the Best Unbiased Reviews?

To gain a complete and balanced perspective, it’s vital to supplement the manufacturer’s data with insights from respected third-party automotive authorities. These platforms offer professional driving impressions, long-term reliability forecasts, and real-world feedback from other owners.

• Kelley Blue Book (KBB): A trusted name for decades, KBB is an essential resource. It provides a “Fair Market Range,” which gives you an idea of what other buyers in the Columbus area are actually paying for the same vehicle. KBB also delivers expert reviews, consumer ratings, and its valuable 5-Year Cost to Own data, which estimates future expenses like fuel, insurance, and repairs.
• Edmunds: For in-depth reviews and practical data, Edmunds is a top-tier choice. Their team conducts long-term road tests, living with vehicles for a year or more to uncover details you would never discover on a short test drive. Edmunds also features direct vehicle comparisons, helping you see how a specific Ford model stacks up against its direct competitors.
• Consumer Reports: If your highest priority is unbiased, data-driven analysis, a subscription to Consumer Reports is a worthwhile investment. They purchase every vehicle they test anonymously from dealerships just like any other consumer, ensuring their evaluations are completely free from manufacturer influence. Their reliability scores, based on extensive annual surveys of hundreds of thousands of car owners, are considered an industry benchmark.
• National Highway Traffic Safety Administration (NHTSA): Safety should always be a primary concern. The NHTSA website provides detailed crash-test safety ratings for new vehicles, giving you objective data on how well a vehicle protects its occupants in a collision.

By combining these resources, you develop a comprehensive, 360-degree view of your potential new Ford. You will understand its features and performance, be aware of its safety and dependability ratings, and have a solid basis for what constitutes a fair price in the local Columbus market.

What “Hidden Gem” Ford Features Should I Look For?

Beyond the headline specifications like horsepower and towing capacity, modern Ford vehicles are filled with clever, thoughtful features that can significantly improve your daily driving experience in Central Ohio. These are the details that might not stand out on a spec sheet but will prove their worth time and time again.

How Does Ford Make Daily Tasks Simpler?

Ford engineers focus on how people actually use their vehicles, resulting in innovative features that solve common problems and streamline daily routines.

• SecuriCode™ Keyless Entry Keypad: This classic Ford feature is brilliant in its simplicity. A five-digit keypad on the driver’s door allows you to unlock the vehicle without the key fob. It’s perfect for a run along the Scioto Mile or a day at the pool where you’d rather not risk losing or damaging your keys; you can lock them securely inside the vehicle and access it with your personal code.
• Easy Fuel® Capless Fuel Filler: This feature eliminates the fuss and potential mess of a traditional gas cap. You simply open the fuel door and insert the nozzle. It prevents you from accidentally leaving the cap behind at the gas station or getting fuel on your hands on a cold day.
• Pro Power Onboard: Available on the F-150 and F-150 Lightning, this feature transforms your truck into a mobile generator. With household-style outlets in the bed, it’s a game-changer for tailgating at an OSU game, powering tools at a worksite, or even providing backup power for essential home appliances during a power outage.
• Smart Cargo Solutions: Look inside the cargo areas of SUVs like the Explorer and Bronco Sport. You’ll often find configurable cargo floors, hidden storage compartments, and clever systems like the Cargo Management System to organize your belongings and prevent grocery bags from tipping over on the drive home from Giant Eagle.

What In-Cabin Tech Should I Not Overlook?

The cabin of a new Ford is your mobile command center, and certain tech features can make your drive safer, more connected, and more enjoyable.

• SYNC® Voice Commands: Go beyond just making phone calls. The latest SYNC systems use natural voice recognition, enabling you to say conversational phrases like, “Find the nearest Schmidt’s Sausage Haus” or “Tune to 97.9 WNCI.” Mastering these commands helps you keep your hands on the wheel and your eyes on the road.
• FordPass® App Connectivity: Before you even buy the car, download the FordPass app to explore its capabilities. This powerful tool on your smartphone allows you to remotely start your vehicle, lock and unlock the doors, check your fuel level and tire pressure, and even locate your car in a packed parking garage at Polaris Fashion Place.
• Customizable Digital Instrument Clusters: Many new Fords feature large, fully digital screens behind the steering wheel. Take time during your test drive to explore the customization options. You can often choose what information is most important to you, from a minimalist speed display to detailed turn-by-turn navigation from Waze or Google Maps, or even off-road vehicle dynamics in a Bronco.

Paying close attention to these less-obvious features during your research and test drive can reveal which Ford model is not just a good choice, but a perfect partner for your life in and around Columbus.

How Should I Approach the Test Drive for Maximum Benefit?

What is the best way to test drive a car? A successful test drive is far more than a quick spin around the dealership block; it’s a deliberate evaluation designed to simulate your real-world driving. To get the most out of your time behind the wheel, you should plan both your route and your areas of focus in advance.

First, ensure you are driving a vehicle that is as close as possible to the one you intend to buy—it should have the same engine, transmission, and drivetrain. A Ford Explorer with the standard engine will feel different from one with the more powerful 3.0L EcoBoost® V6. Next, map out a route that mirrors your daily life. If your commute involves the freeway, you need to get the car up to speed on an on-ramp to test its merging and passing power. If you live in a neighborhood with older, rougher pavement, find a similar road to evaluate the suspension and cabin noise. Drive on both the smooth asphalt of a new road and a more worn side street to get a true feel for the ride quality.

What Specific Things Should I Evaluate During the Drive?

Go into the test drive with a mental checklist. This will help you move from a general “feel” about the car to a detailed understanding of its characteristics.

• Driving Position and Visibility: Can you adjust the seat, steering wheel, and mirrors to achieve a perfect, comfortable driving position? Check for blind spots and assess your overall command of the road from the driver’s seat.
• Powertrain Performance: How does the vehicle accelerate from a complete stop at a traffic light? How does the transmission react when you need a quick burst of power to pass another car on the highway? Is the engine smooth and quiet when cruising at 65 mph?
• Braking and Steering Feel: The brakes should feel firm and confidence-inspiring, not overly sensitive or spongy. The steering should feel connected and precise, whether you’re navigating the tight turns of a parking garage or cruising down a country road.
• Ride Quality and Cabin Ambiance: Pay close attention to how the suspension handles the bumps, potholes, and expansion joints common on Ohio roads. Listen for excessive wind noise from the mirrors, tire roar from the pavement, or any engine drone at freeway speeds.
• Parking and Maneuverability: This is a crucial test for any Columbus driver. Find a parking spot at a busy shopping center and see how easy the vehicle is to maneuver. Use the rearview camera, 360-degree camera system, and any parking sensors to their full potential. Test the turning radius to see how it handles tight spaces.
• Technology Usability: Don’t just glance at the touchscreen—interact with it. Connect your phone via Bluetooth® or use Apple CarPlay®/Android Auto™. Try out the navigation using voice commands and adjust the climate controls to see how intuitive and user-friendly the systems are while driving.

A thorough, well-planned test drive provides the final, essential piece of the puzzle. It’s the confirmation that the vehicle that looks so good on paper and online also feels right in the real world of your daily life.

Frequently Asked Questions (FAQs)

What is the most popular Ford model in Ohio?

The Ford F-150 is consistently Ford’s most popular model and the best-selling truck in America, prized by Ohioans for its unmatched versatility, capability, and wide range of configurations that suit both work and family life. Among SUVs, the Ford Explorer is a perennial favorite in the Columbus area, appealing to families with its standard three-row seating, modern technology, and available all-wheel drive for confident four-season driving.

Which Ford models are considered most reliable?

Reliability can vary by model and year, but models like the Ford Edge and the body-on-frame Ford Expedition often receive high marks for dependability from trusted sources like J.D. Power. The most critical factor in ensuring the long-term reliability of any vehicle, however, is adhering to the manufacturer’s recommended maintenance schedule at a certified service center.

What does the Ford “ST” badge mean?

“ST” stands for “Sport Technologies.” This badge is reserved for high-performance versions of models like the Explorer ST and Edge ST. These vehicles feature more powerful EcoBoost® engines, sport-tuned suspensions for enhanced handling, stronger brakes, and more aggressive exterior and interior styling cues, offering a significant step up in driving dynamics.

Can I charge a Ford electric vehicle at my home in Columbus?

Yes, all Ford electric vehicles (EVs) like the Mustang Mach-E and F-150 Lightning are designed for convenient home charging. You can use a standard 120V household outlet for basic Level 1 charging, or for much faster overnight charging, you can have a licensed electrician install a 240V Level 2 charger like the Ford Connected Charge Station in your garage or driveway.

 

Related Articles:

Columbus Driver’s Guide: How to Choose Your Ford Dealership

Posted in Uncategorized | No Comments »

Author: Ricart Ford

Selecting the right Ford dealership is a critical decision that defines your entire experience as a car owner, from the moment you start browsing to your vehicle’s 100,000-mile service. A dealership is much more than a place to buy a car; it becomes your automotive partner, tasked with maintaining your investment and keeping you safe on Central Ohio’s diverse roads. As a dedicated part of the Columbus community, our team at Ricart Ford understands that building an exceptional experience requires transparency, expert service, and a genuine commitment to our neighbors. Whether you need a new Explorer for family trips from Pickerington, a dependable F-150 for work in Groveport, or specialized service for your Mustang in Reynoldsburg, choosing the right dealership ensures confidence from day one and builds trust for years to come.

Key Takeaways (TL;DR)

• Reputation is Built Locally: A dealer’s standing in communities like Columbus and Canal Winchester, validated by online reviews and community engagement, is a powerful signal of its integrity.
• Certified Service is Paramount: Using a Ford-certified service center with factory-trained technicians and genuine OEM parts is crucial for protecting your warranty and ensuring your vehicle’s peak performance.
• Digital Tools are Essential: A modern dealership provides a transparent, easy-to-use website with live inventory, clear pricing, and online tools for scheduling service and managing financing.
• Inventory Quality Precedes Quantity: Seek a dealership with a diverse stock of new and Ford Blue Advantage certified pre-owned vehicles, all with detailed online listings, high-resolution images, and specific package details.
• Facilities Signal Standards: A clean, accessible, and well-organized dealership with modern amenities, including EV charging stations and a comfortable service lounge, shows a commitment to the customer experience.
• Understand Ohio’s Needs: The best Fords for Columbus, like the Bronco Sport for unpredictable weather or the Maverick Hybrid for commuting, should be readily available and understood by the sales team.

How Do You Identify a Reputable Ford Dealership in the Columbus Area?

The answer lies in searching for clear, consistent markers of quality and a customer-first philosophy. Not every dealership operates with the same level of integrity. To find a trustworthy Ford partner in the Columbus, Pickerington, or Groveport areas, you must evaluate their reputation, certifications, and commitment to transparency.

What are the indicators of a dependable dealer?

A trustworthy dealership makes its credentials and customer feedback easy to locate and verify.

• Positive Online Reviews: Check platforms like Google, DealerRater, and Edmunds for dealerships with consistently high ratings (4.5 stars or better). Read detailed reviews from customers in Canal Winchester and Reynoldsburg that discuss sales transparency, service department competence, and overall satisfaction.
• Official Ford Certification: You should ensure the dealership is Ford Blue Oval Certified. This distinction means the dealer meets Ford’s highest standards for customer experience, sales processes, and service quality, signaling a deep commitment to excellence.
• Transparent Online Pricing: The dealer’s website ought to display clear, upfront pricing for its inventory. This should include the MSRP, available discounts, and all applicable fees without requiring you to submit a “Get a Quote” form just to see the numbers.
• An Experienced and Stable Team: Inquire about the tenure of the staff, particularly service advisors and senior master technicians. Low employee turnover often indicates a well-managed organization that values its people, which in turn benefits its customers.
• A Helpful Digital Experience: A mobile-friendly website with an accurate, live inventory, online service scheduling, and digital financing tools is a modern necessity. These resources allow you to research and plan from the comfort of your home.
• An Active Community Presence: Dealerships that sponsor local events or charities show a genuine commitment to their community. This often points to a business focused on building lasting relationships, not just completing transactions.

What important questions should you ask before making a choice?

Asking direct questions can tell you a lot about a dealership’s operational standards and customer service philosophy.

• Are your technicians factory-certified by Ford and consistently trained on the latest models, including PowerBoost hybrids and all-electric vehicles?
• Do you provide online tools for trade-in valuation and financing pre-approval to streamline the process?
• Is your online vehicle inventory updated daily to accurately reflect what is physically available on your lot?
• Do you have the specialized equipment and trained technicians required for the Mustang Mach-E and F-150 Lightning?
• What warranties are provided on service work and genuine Ford parts?

A dealership that answers these questions with clarity and confidence is likely one that prioritizes your satisfaction long after the initial sale is completed.

How Can a Dealership’s Location and Facility Enhance Your Experience?

The answer is that it has a major effect on convenience and your perception of their quality standards. While online research has transformed car buying, the physical dealership remains central to the experience, especially for test drives and vehicle service. For drivers navigating the I-270 Outerbelt or the daily traffic on U.S. Route 33, an accessible and well-designed facility can make a significant difference.

Why is physical accessibility so important for Columbus drivers?

Is the dealership easy to get to from major highways like I-70 or main roads like Hamilton Road? A dealer located conveniently near primary routes saves you valuable time, whether you’re driving from Pickerington for a test drive or dropping off your car for service on your way to work in downtown Columbus.

• Easy Entry and Exit: A well-planned lot has clearly marked entrances and exits that don’t force you into complex or unsafe traffic patterns. The layout should feel intuitive, guiding you to the correct department without any confusion.
• Organized and Ample Parking: Sufficient customer parking is a basic but critical feature. A dealership that makes you circle its lot hunting for a spot might not be focused on providing a stress-free visit.
• Dedicated Service Drive: A premier dealership will feature a covered service drive-up area. This protects you and your vehicle from Ohio’s unpredictable weather—be it summer sun or winter snow—and allows service advisors to greet you promptly.

What does the condition of the facility truly reveal?

The cleanliness, modernity, and layout of a dealership are direct reflections of the ownership’s investment and attention to detail.

• Cleanliness and Modern Amenities: An immaculate, modern showroom and customer lounge demonstrate that the dealership cares about the details. Comfortable seating, complimentary Wi-Fi, and quality refreshments show respect for your time.
• Logical Department Layout: Can you easily find the new car showroom, the certified pre-owned section, the service center, and the parts counter? An intelligent layout reduces confusion and makes every visit more efficient and pleasant.
• EV Charging Infrastructure: With the rising popularity of models like the Mustang Mach-E and F-150 Lightning, a forward-thinking Ford dealer will have visible and accessible EV charging stations. This shows they are invested in the future of mobility and prepared to support electric vehicle owners.

A dealership’s physical location is more than just an address. It’s the environment where you will make a major purchase and entrust your vehicle for care. A clean, accessible, and thoughtfully designed facility in a convenient location like Columbus is a strong indicator of a dealership that respects your business and your time.

Why is a Strong Local Reputation in Central Ohio Essential?

In a region where communities like Groveport, Canal Winchester, and Reynoldsburg are closely interconnected, a business’s reputation is built over years of trust. Word-of-mouth travels quickly, whether it’s shared between neighbors at a local event or posted in community online forums. A dealership’s local standing provides a much more accurate depiction of its business practices than any advertisement ever could.

How can you effectively measure a dealer’s local reputation?

Look past paid advertising and concentrate on authentic community feedback and involvement.

• Word-of-Mouth from Neighbors: Ask friends, family, and colleagues in the greater Columbus area where they purchase and service their Ford vehicles. A personal recommendation from someone you trust is often the most reliable form of input you can receive.
• Online Community Discussions: Check local Facebook groups or Nextdoor for mentions of Ford dealerships. Unfiltered comments from your neighbors offer honest, real-world insights into their experiences, both good and bad.
• Longevity and Ownership: How long has the dealership been serving the community? A dealership that has been locally owned and operated for decades, like those with a history stretching back to the mid-20th century, often has deep roots and a vested interest in maintaining a positive reputation.
• Local Awards and Recognition: Has the dealership been recognized by local business groups, community organizations, or publications? Awards for customer service or community involvement are strong indicators of a business that is valued by its peers and customers alike.

What does active community involvement truly represent?

A dealership that invests its resources back into the local community demonstrates that it cares about more than just its bottom line. This commitment often translates into a more customer-centric approach to its business operations.

• Sponsorship of Local Groups: Look for dealerships that support local high school sports teams, charity runs, or cultural festivals in the area. This indicates they are an active and supportive member of the community fabric.
• Partnerships with Local Organizations: A dealer that partners with local non-profits shows a commitment to the well-being and growth of its neighbors. This focus on building relationships is often reflected in how they treat their customers day-to-day.

Choosing a dealership with a strong, positive local reputation means you are partnering with a business that is accountable to its community. It’s a business that understands the value of long-term trust over short-term gain, which is precisely what you should look for in an automotive partner.

How Should You Assess a Ford Dealership’s Vehicle Inventory?

The answer is to look beyond the total number of cars on the lot and focus instead on the quality, transparency, and accessibility of the inventory information. A modern dealership serving a connected area like Central Ohio must provide a digital-first experience where you can search, compare, and get accurate details before ever setting foot on the property.

What does online inventory transparency entail?

A dealership’s website functions as its digital showroom and should be organized, informative, and simple to navigate.

• Live Inventory Feed: The website must have a searchable database with VIN-specific information that is updated in real time. This ensures the Ford Bronco you see online is the one actually available on the lot in Columbus.
• Comprehensive Pricing: The Manufacturer’s Suggested Retail Price (MSRP), any dealer-adjusted pricing, and applicable rebates should be clearly displayed. Hiding prices behind a contact form is a major red flag indicating a lack of transparency.
• High-Quality Visuals: Look for numerous high-resolution photos and, ideally, 360-degree walk-around videos of the actual vehicles. Relying on generic stock images from Ford’s corporate website is a shortcut that provides very little real value to the customer.
• Detailed Feature Information: Key features should be clearly listed, such as the Tremor Off-Road package on a Ranger or the BlueCruise hands-free driving system on a Mustang Mach-E. The site should make it easy to compare different trim levels side-by-side.
• Reservation and Custom Order Tools: The ability to reserve an incoming vehicle or use a “build and price” tool to place a custom factory order is critical, especially for high-demand models. This shows the dealer is equipped for modern purchasing trends.

What is the distinction between New and Ford Blue Advantage vehicles?

At a Ford dealership, you will find both new Fords and Ford Blue Advantage Certified Pre-Owned (CPO) vehicles. While new models offer the very latest technology and a full factory warranty, Ford Blue Advantage vehicles provide exceptional value backed by peace of mind. The program, which is detailed by trusted authorities like Kelley Blue Book, has multiple tiers of certification.

• Gold Certified: This premier tier includes Ford models up to 6 years old with fewer than 80,000 miles. These vehicles undergo a thorough 172-point inspection and come with a 12-month/12,000-mile Comprehensive Limited Warranty and a 7-year/100,000-mile Powertrain Limited Warranty.
• Blue Certified: This tier is open to any make and model up to 10 years old with under 150,000 miles. These vehicles pass a 139-point inspection and include a 90-day/4,000-mile Comprehensive Limited Warranty.

Both new and certified inventory should be clearly marked and easy to browse on the dealership’s website. Information on special financing offers from Ford Motor Company should also be readily available. Transparency is a measurable advantage that the best dealerships integrate into their online tools and customer interactions.

What Are the Most Popular Ford Models for Central Ohio?

Ford’s lineup is known for its versatility and innovation, offering vehicles perfectly suited to the diverse lifestyles of drivers across the Columbus metro area. From navigating rush hour on I-670 in an efficient SUV to hauling gear for a weekend at Alum Creek Lake, Ford delivers models that consistently earn top marks from owners for their capability and durability.

Which Ford trucks are best suited for the region’s demands?

Ford trucks are an American icon, and they are a common sight on job sites in Groveport, highways like I-71, and neighborhood driveways in Pickerington.

• Ford F-150: As one of America’s best-selling vehicles for decades, the F-150 is the ultimate multi-purpose truck. It’s ideal for contractors in Columbus, families in Reynoldsburg, and adventurers everywhere. With powertrains like the efficient PowerBoost Full Hybrid and the all-electric F-150 Lightning, it has a solution for every need and budget.
• Ford Maverick: This compact pickup has been a tremendous success, offering incredible fuel efficiency from its standard hybrid powertrain and a versatile FLEXBED™ system. It’s the perfect truck for city dwellers in Columbus who need utility and flexibility without the footprint of a full-size truck.
• Ford Ranger: The midsize Ranger is ideal for those who want a capable truck that’s easier to maneuver in tight city parking spots or on narrow rural roads. It’s great for light-duty work and handling daily commutes on congested routes with confidence.

Which Ford SUVs are most popular in the area?

Ford’s SUV lineup is incredibly diverse, offering everything from compact crossovers ready for Ohio winters to three-row family haulers perfect for a road trip.

• Ford Explorer: A top choice for families, the Explorer offers three rows of seating, a comfortable ride, and available Intelligent 4WD, which provides extra confidence during slick, icy conditions. Its spacious interior is perfect for active families on the go in Central Ohio.
• Ford Bronco and Bronco Sport: The legendary Bronco is built for adventure, with its removable doors and roof and extreme G.O.A.T. Modes™ (Goes Over Any Type of Terrain). The Bronco Sport offers a more city-friendly package with classic styling and impressive 4×4 capability, making it a fantastic choice for handling snowy commutes and weekend getaways.
• Ford Escape: This compact SUV is an excellent choice for commuters, offering stylish looks and highly efficient powertrain options, including a hybrid and a plug-in hybrid (PHEV) praised by sources like Consumer Reports. Its available All-Wheel Drive is a valuable feature for Ohio’s changing seasons.

What about Ford’s performance and electric vehicles?

Ford continues to push the boundaries of performance and electrification, two segments that are increasingly popular with Ohio drivers.

• Ford Mustang: The iconic pony car remains the benchmark for American performance. With its powerful engines and sleek design, the Mustang delivers an unmatched driving thrill on winding country roads or city streets.
• Ford Mustang Mach-E: This all-electric SUV successfully captures the Mustang spirit with zero tailpipe emissions. It delivers exhilarating acceleration, a long driving range suitable for regional travel, and a tech-forward cabin, making it a popular choice for those embracing the EV lifestyle in Columbus.

What Are the Tangible Benefits of Using a Ford-Certified Service Center?

When your vehicle requires maintenance, it’s important to remember that not all repair shops are created equal. While independent mechanics might advertise lower initial prices, they often lack the specialized training, diagnostic tools, and OEM parts needed to properly service modern Ford vehicles. A Ford-certified service center offers a clear and significant advantage in protecting your vehicle’s warranty, performance, safety, and long-term resale value.

What does “Ford-Certified” actually mean for a service department?

This official recognition from Ford Motor Company is a guarantee that the dealership adheres to the highest operational standards.

• Factory-Trained Technicians: The technicians have completed continuous, rigorous training directly from Ford on all models, from the complex systems of an Explorer to the high-voltage architecture of an F-150 Lightning.
• Use of Genuine Ford Parts: For all work, they use OEM parts from trusted sources like Ford Parts that are designed and tested specifically for your vehicle, ensuring a perfect fit, optimal function, and lasting durability.
• Access to Ford-Approved Equipment: They are equipped with proprietary diagnostic technology and tools designed to accurately identify and resolve issues, saving time and preventing costly misdiagnosis.
• Authorization for Warranty and Recall Work: They are the only facilities authorized to perform factory warranty repairs and safety recall services according to Ford’s strict protocols, which is vital for protecting your coverage and ensuring your safety.

How does dealership service stack up against a local mechanic?

Many drivers wonder if they can save money by using an independent mechanic for routine maintenance. Here’s a direct comparison of the key differences that impact your vehicle’s health and your wallet.

Service Feature	Ford-Certified Dealership	Independent Mechanic
Technician Training	Factory-trained and certified Ford specialists with ongoing education.	General knowledge across many brands; may lack model-specific expertise.
Parts Used	OEM Ford and Motorcraft® parts that come with a warranty.	Often uses aftermarket parts with varying quality and no guarantee of fit.
Warranty Protection	All work performed maintains your Ford factory warranty.	Risk of having warranty claims denied by the manufacturer due to improper parts or procedures.
Hybrid & EV Capability	Full support with high-voltage safety training and specialized equipment.	Limited or no training on high-voltage systems, posing a safety risk.
Access to Recalls & TSBs	Direct, real-time access to Ford’s internal systems for the latest updates.	Relies on third-party information that may be delayed or incomplete.

What service center amenities should you expect?

The best Ford-certified dealerships offer modern conveniences that respect your time and busy schedule.

• Online Scheduling: The ability to book your service appointment 24/7 through a user-friendly website or mobile app.
• Mobile Service Options: Some dealers offer a “Ford Mobile Service” option where a certified technician comes to your home or office to perform routine maintenance like oil changes and tire rotations.
• Loaner or Shuttle Support: Availability of a complimentary loaner vehicle or shuttle service for more extensive repairs, ensuring you can continue with your day.
• Productive Waiting Areas: A clean, modern waiting area with complimentary Wi-Fi, beverages, and quiet workstations, allowing you to stay productive while you wait.

Modern Ford service is centered on delivering confidence and convenience. The top dealerships invest heavily in the technology, training, and amenities required to make that a reality for every customer.

Frequently Asked Questions (FAQs)

What should I consider when shopping for a Ford in Ohio?

Consider a vehicle that fits both your lifestyle and budget. Think about factors like your daily commute in the Columbus area, your family size, and whether you need features like All-Wheel Drive for winter, towing capacity for a boat, or off-road capability for adventures. Test drive multiple models and explore different trim levels to find the perfect combination of features for your needs.

How can I be sure I am getting a good deal on a Ford?

Research is your most powerful tool. Use trusted third-party sites like Cars.com or the NADAguides from J.D. Power to check the fair market price for the model you are interested in. A reputable dealer will have transparent pricing on their website and be willing to explain all costs, including taxes, fees, and any available rebates or incentives.

Is it possible to buy a Ford completely online?

Yes, many modern Ford dealerships now offer comprehensive digital retailing tools that allow you to complete most, if not all, of the car-buying process from your home. This can include selecting a vehicle from live inventory, applying for financing, getting a value for your trade-in, and even arranging for home delivery.

How often should I have my Ford serviced?

Your vehicle’s recommended service schedule is detailed in your owner’s manual and is based on both mileage and time intervals. Adhering to this schedule at a certified Ford service center is the best way to keep your vehicle running reliably, maintain its safety, and protect its long-term value.

 

Related Articles:

Choosing Your Next Ford: A Columbus Driver’s Complete Guide

A Columbus Driver’s Guide to Expert Ford Service

A Columbus Driver’s Guide to Ford Financing and Leasing

Your Guide to Ford Trade-In Value in Columbus, OH

Navigating Columbus: A Guide to the 2026 Ford SUV Lineup

The Complete Guide to the Ford Truck Line in Groveport, OH

Step-by-Step Guide to Buying a Ford in Groveport, OH

Complete Guide to Ford Electric & Hybrid Vehicles

Posted in Uncategorized | No Comments »

The 2021 Ford Bronco has now been officially announced by Ford and will return with an anticipated delivery of December 2020. With that in mind, Ricart customers can now pre-register, even from out-of-state.

In one of the most exciting automotive reveals of the last five years, the Ford Bronco will return for 2021 as an all-new family of trucks. It’s no secret that the 2021 Ford Bronco has been the hottest vehicle on the planet since it was first unveiled. There has been an overwhelming demand and interest in Bronco reservations in the first three weeks of this announcement, and we are excited to be your Columbus Bronco headquarters.

The Ricart Ford Promise: “We are not charging over MSRP for the 2021 Ford Bronco and will also include a Lifetime Warranty for no additional charge. We will honor all factory rebates and Private Offers and discounts for Plan customers allowed by Ford Motor Company. We will provide a transparent and enjoyable purchase experience with NO surprises.”

It’s been more than 50 years since the first Ford Bronco debuted, and now every 2021 Bronco is designed first and foremost to be an off-road-ready beast.

Ford has also revealed that there are now five new concepts of the Bronco and the Bronco Sport, both of which showcase numerous accessories that will appeal to all of those off-roading fans.

Every trim level offers five standard drive modes: Sand, Slippery, Sport, Eco, and Normal. Upgraded models add extreme overlanding-friendly modes like Rock Crawl, Mud/Ruts, and Baja. With the available EcoBoost engine pushing 310 horsepower and 400 lb-ft of torque, the options to explore are limitless.

Bronco Nation got an EXCLUSIVE ride-along with the Ford engineering team as they took Bronco through some of the toughest terrain in the country. Watch to see how it performed.

What Does a Reservation Do For You? It gets you one step closer to owning the all-new Bronco.

Reserve your Bronco Sport! Reserve your 2-Door or 4-Door Bronco!

Posted in Uncategorized | No Comments »

There has been a lot of talk about the 2021 Ford Bronco release date, especially since it’s been 24 years since the last Ford Bronco rolled off the assembly line. Though Ford is still calling the new Bronco a 2020 release, multiple outlets are now reporting that the Bronco will be hitting dealer lots so late in 2020 that it will count as a 2021 release. Considering Bronco fans have waited this long, we’re sure they’d rather wait a little longer for a Bronco that is as tough and fun as the original.

Ford says the new Bronco will be a real, no-compromise, body-on-frame 4×4 built to take on some of the toughest terrains. Ford also told dealers the Bronco will be available at every retailer at launch since the off-roader is one of the most anticipated new models of the year.

We expect the SUV to come standard with four-wheel drive and feature exterior styling inspired by the previous generation models. It will offer notable features like solid front and rear axles and an “Air Roof.” Patents for the door-removal system show a set of latches, a far simpler solution than the hinges on the Wrangler’s doors, which require tools to take off.

Like its predecessors, the 2021 Ford Bronco will be offered in two- and four-door configurations. In addition to the standard Bronco, Ford will also add a smaller off-road-oriented unibody crossover called the Bronco Sport. We’ve recently learned that the 2021 Ford Bronco Sport will be AWD only, and has 1.5- and 2.0- liter engines. The order form also dropped the Bronco Sport’s color palette, which will include either a black or gray roof, along with Alto Blue Metallic, Area 51, Cactus Gray, Carbonized Gray, Cyber Orange Metallic, Iconic Silver, Kodiak Brown, Oxford White, Rapid Red Metallic, and Shadow Black.

There will be a number of customization options, too, including convenience items liked six-way power-adjustable seats, remote start, a leather-wrapped steering wheel, wireless device charging, and reverse park sensors.

The launch was expected to take place at the 2020 NY Auto Show. We’re not sure when either model will be released, but the probability seems more likely that Ford might unveil the car digitally, and have one on display at the show when it takes place in August.

The cherry on top of all this nostalgia is the fact that the new 2021 Ford Bronco will roll off the same assembly line in Wayne, Michigan, where its predecessors were built for decades.

Don’t be left out! You can pre-register with us at Ricart Ford here!

Posted in Uncategorized | No Comments »

One of the most common questions asked about the Explorer is: Does the Ford Explorer have 3rd row seating?

It used to mean that buying a 7-seat SUV meant giving up luxury. That’s changed in the last few years, and Ford has led the way with the Explorer, which has become the best-selling 3-row SUV in the US. Lighter, leaner, roomier, the 2020 Ford Explorer has been fully redesigned, and largely thanks to its new platform, the new Explorer drives far better and has a more pleasant interior. Ford engineers say that the rear-drive chassis brings a newfound sense of balance thanks to its improved weight distribution, and they’re right.

The front seats are spacious and comfortable and offer a good view of the road. The rear seats have a decent amount of legroom for a midsize SUV, and there’s enough room in the third row for two adults. For securing child safety seats, there are two complete sets of LATCH connectors in the second row and two complete sets in the third row.

Standard features in the Explorer include:

• SYNC 3 infotainment system
• an 8-inch touch screen
• Apple CarPlay
• two front-row USB ports
• two second-row USB ports
• Wi-Fi hot spot
• tri-zone automatic climate control
• push-button start and remote start

Optional features include:

• 10.1-inch touch screen with a portrait layout
• 12.3-inch customizable driver display
• 12-speaker Bang & Olufsen sound system
• household-style power outlet
• twin-panel moonroof

So in conclusion, YES! The 2020 Explorer has three comfortable rows of seating! Both the second and third row have two complete sets of the LATCH system! This is a great car for those seeking a luxury SUV and those who want room for the whole family!

If you’re interested in finding out more about the 2020 Ford Explorer, view our inventory and come in and see us at Ricart Ford!

Posted in Uncategorized | No Comments »